“Sorry Not Sorry” is a song by American singer Demi Lovato. They co-wrote the song with Sean Douglas, Trevor Brown, William Zaire Simmons and its producer Oak Felder. It was released on July 11, 2017,[2] through Island Records, Republic Records, Hollywood Records, and Safehouse Records, as the lead single from their sixth studio album, Tell Me You Love Me. An acoustic version of the song is included on the deluxe version of the album.
Commercially, “Sorry Not Sorry” reached number six in the US, number one in Wallonia (Belgium), Malaysia, and Portugal, and the top ten in twelve additional countries. Its music video was directed by Hannah Lux Davis and released on July 19, 2017. The song was certified Platinum in Italy, New Zealand, and the United Kingdom, Double Platinum in Australia, Triple Platinum in Canada, Quintuple Platinum in the United States, and Diamond in Brazil.
To promote the song, Lovato sang it at house parties after its release. They also promoted the song on several TV programs such as Good Morning America, The Tonight Show Starring Jimmy Fallon, and The Ellen DeGeneres Show, also at the 2017 MTV Video Music Awards and 2017 American Music Awards. It received a nomination for 2017 MTV Video Music Awards in the “Song of Summer” category [3] and again at the 2018 MTV Video Music Awards in the “Best Pop” category.[4]
K.Le DaVincci got his hands on the instrumental, and this happened next…